• Newspaper
  • Community
  • History

    The Luverne Journal had its origin in Rutledge, Ala., in 1888.

    In 1890 the first newspaper to be printed in Luverne was published under the banner, The Luverne Enterprise, with Matthew Tucker as editor and publisher until Oct. 7, 1890, when he sold his business to Toiler Publishing Company.

    The owners and status of the paper from 1893 through 1895 are vague, but in 1896 J. M. Sanders and C. B. Carter, who began publication under a new name, The Luverne Journal, purchased the paper.

    From 1896 until 1951 The Journal changed hands several times, until Owen Reeder purchased the paper in 1951. In November 1959, the editor of The Journal, Mr. Alvin Bland, became part-owner and business manager, while Mary F. Reeder continued as editor and publisher. In January 1960, James R. Morgan purchased a part interest in The Journal, and in July 1969, Morgan was named assistant editor. On Jan. 1, 1971, Bland and Morgan assumed ownership of the paper, having purchased the Reeder interest, and continued to operate the paper until its sale to Boone Newspapers in 1997.


    The Journal strives to:

    • Report the news of our community honestly, fairly and with integrity;
    • Bend over backward to meet the needs of our customers;
    • Build commerce and promote the growth of our business community through advertising;
    • Give our readers useful, interesting and entertaining information in every issue;
    • Edit and publish the news of our community without exclusion;
    • Operate at a profit level that allows us to fairly compensate our employees, reinvest in our organization and to stand independent of outside influences;
    • Take an active leadership role and to act as a positive influence in our community;
    • Do what we say we will do;
    • Treat our readers, advertisers and employees as we would like to be treated ourselves; and, above all, to do what’s right, period.


    Published every Thursday, 2,400 circulation.

    Internet presence


  • Market

    Mostly rural with a good mix of industry heavily geared toward agriculture and timber.

    Geographic location

    Luverne is located in Crenshaw County at the intersection of Alabama Highways 331 and 10, and is approximately 65 miles from Montgomery.


    Luverne – 2,747

    Crenshaw County – 13,781


    Luverne residents enjoy a pleasant year-round climate, with long summers and mild winters.

    Major employers

    Major agricultural products include peanuts, timber, cotton, corn and hay. The largest industry in Crenshaw County is Sister Schubert’s Homemade Rolls Inc., located just outside Luverne.


    Crenshaw County public school system [K-12].

    Crenshaw Christian Academy [K-12].


    Active Park and Recreation Department with many festivals thoughout the year including the Peanut Festival in late August and the county Rodeo in May.